TikTok has become one of the defining forces in modern culture, where trends are born, voices are amplified, and creativity drives conversation. To celebrate that influence, Jason helped develop Culture Drivers, a campaign that spotlighted the year’s most impactful brands and the creators behind them. From Pizza Hut’s viral partnership with Angry Reactions to breakthrough moments across fashion, food, and entertainment, the work captured the power of community-led creativity.
Shot by rising photographer and director Kaito, the campaign reflected TikTok’s dynamic visual language, bold, expressive and rooted in youth culture. The result was a vibrant celebration of the creators and brands shaping what culture looks like today.
