Everyone remembers their first pair of premium jeans, the jeans that you just didn’t want to take off or the pair that you’re still holding onto for the last decade. For the 20th anniversary of 7 For All Mankind my team and I developed a platform and integrated campaign that leant into the nostalgia and stories of purchasing your first pair of 7 For All Mankind jeans.
Pairing supermodel Carolyn Murphy, with up and coming photographer and director Campbell Addy.
